2.0 Age Eligibility

The Website and Challenge are intended only for individuals who are at least eighteen (18) years old.

Individuals under eighteen (18) are not eligible to submit a name, vote, or otherwise participate in the Challenge at this time.

We do not knowingly collect personal information through the Challenge submission or voting forms from individuals under eighteen (18).

If we become aware that personal information was submitted by an individual under eighteen (18), we may remove the related Submission or vote and take reasonable steps to delete the personal information, subject to applicable legal, administrative, archival, or recordkeeping requirements.

3.0 What This Policy Covers

This Privacy Policy applies to information collected through:

• The Website
• The online name-submission form
• The public voting form or voting platform
• Optional future-project update signups
• Community Partner interest forms
• Contact forms and email inquiries
• Campaign-related surveys and forms
• Website analytics and tracking tools
• Campaign administration and engagement activities connected to the Challenge

This Privacy Policy also explains how information may be used after the submission period ends, including during finalist selection, public voting, winner announcement, prize administration, campaign reporting, project documentation, and future communications for people who separately opt in.

4.0 Information We Collect

We may collect personal information that you voluntarily provide when you use the Website or participate in the Challenge.

This may include:

• First and last name
• Email address
• Phone number
• Mailing address, if needed for prize administration or verification
• Confirmation that you are at least eighteen (18) years old
• Proposed destination name
• Written explanation, story, rationale, or meaning behind a submitted name
• Connection to Trenton or the surrounding community
• Voting information
• Future-project update preferences
• Community Partner interest information
• Organization name, role, or affiliation, if provided
• Information submitted through contact forms, email, surveys, or other campaign forms
• Finalist or winner verification information
• Tax or prize-administration information when required

We may also collect limited technical and usage information automatically when you visit or interact with the Website, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Referring website or traffic source
• Date and time of visit
• Time spent on pages
• Click activity
• Form-interaction information
• General Website-usage information

This information helps us operate the Website, understand how it is used, improve the campaign experience, verify participation, protect the integrity of the Challenge, and measure outreach performance.

5.0 Information We Do Not Intentionally Collect

Participants should not submit sensitive personal information unless it is specifically requested for official Challenge administration.

Please do not submit information such as:

• Social Security numbers through the public submission or voting forms
• Driver’s license numbers
• Financial-account information
• Medical information
• Immigration status
• Passwords
• Information about another person without their authorization

If additional documentation is needed for prize administration, tax reporting, eligibility verification, identity verification, or required releases, that information will be requested separately and handled only for the required administrative purpose.

6.0 How We Use Information

We may use information collected through the Website and Challenge to:

• Operate and administer the Challenge
• Receive and manage name Submissions
• Verify age and participant eligibility
• Review Submissions
• Identify and contact potential Finalists
• Coordinate Finalist participation
• Manage public voting
• Verify votes
• Prevent duplicate, fraudulent, manipulated, or automated voting
• Communicate with Participants
• Respond to questions or inquiries
• Award and administer the prize
• Request required documentation from Finalists or Winners
• Announce Finalists and the Winner
• Share approved Finalist and winning Submissions publicly
• Develop campaign updates, reports, summaries, and engagement insights
• Improve the Website and participant experience
• Monitor campaign performance and outreach effectiveness
• Support community engagement connected to the North Trenton/Battle Monument Choice Neighborhood Plan
• Send future project updates to adults who separately opt in
• Maintain records for legal, administrative, reporting, archival, or compliance purposes
• Protect the rights, safety, security, and integrity of the Website and Challenge

We may also use submitted names, stories, explanations, and related materials for public-facing storytelling, campaign promotion, documentation, reporting, community engagement, project planning, and future communications related to the destination, consistent with the Official Rules, Terms & Conditions.

7.0 Name Submissions, Stories, and Public Sharing

If you submit a proposed name, story, explanation, or other content as part of the Challenge, that information may be reviewed by:

• THA
• The Boulevard Collective
• Approved project partners
• Service Providers
• Reviewers involved in submission evaluation or finalist selection

Submitted names and stories may be publicly used or shared if they are:

• Selected as Finalists
• Selected as the winning Submission
• Included in campaign materials
• Used for public reporting, storytelling, documentation, or community engagement

Public sharing may include:

• Finalist announcements
• Voting materials
• Website updates
• Social media posts
• Press materials
• Public presentations
• Community engagement reports
• Project documentation and storytelling
• Winner-announcement materials
• Future communications about the destination or related community-engagement efforts

Personal contact information, such as email addresses, phone numbers, mailing addresses, and tax information, will not ordinarily be shared publicly unless required by law, necessary for authorized prize administration, or shared with your permission.

8.0 Finalists and Winners

If you are selected as a potential Finalist, we may use the information you provided to contact you, verify your eligibility, and coordinate your participation.

Finalists may be asked to:

• Share the story behind their submitted name
• Participate in public voting promotion
• Provide additional information for campaign materials
• Appear in public-facing Finalist announcements
• Participate in interviews, storytelling features, events, or social media content
• Complete releases or other participation documentation

If you are selected as the potential Winner, we may request additional information for:

• Identity verification
• Eligibility verification
• Prize administration
• Tax reporting
• Required releases
• Legal or administrative compliance

This additional information may include a mailing address, taxpayer-identification information, or other documentation reasonably necessary to issue the prize.

9.0 Voting Information

During the public voting period, we may collect information needed to administer voting, verify eligibility, reduce duplicate voting, prevent fraud, and protect the integrity of the Challenge.

This may include:

• Name
• Email address
• Confirmation that the voter is at least eighteen (18) years old
• Voting selection
• IP address
• Device or browser information
• Timestamp
• Other information reasonably needed to verify voting activity

Voting information will be used to administer the Challenge and identify eligible votes.

Votes that appear to be duplicate, automated, fraudulent, manipulated, incomplete, submitted by ineligible individuals, or otherwise inconsistent with the voting guidelines may be reviewed or removed.

10.0 Optional Future Project Updates

The opportunity to receive future project communications is separate from Challenge entry and voting.

You are not required to sign up for future communications in order to:

• Submit a name
• Vote
• Become a Finalist
• Win the prize

Eligible adult Participants and voters may be asked separately whether they would like to receive:

• Updates related to THA
• North Trenton/Battle Monument Choice Neighborhood Plan updates
• Information about the future community destination
• Project announcements
• Community meeting or event information
• Future engagement opportunities

The opt-in will be voluntary and should not be selected by default.

If you opt in, your contact information and communication preference may be shared with or transferred to THA or an approved communications provider for the stated purpose.

You may unsubscribe or opt out of future communications at any time by:

• Using the unsubscribe link included in an email
• Replying with an opt-out request
• Contacting info@thethirdbattle.org

Opting out of future communications will not affect a Submission or vote already made, subject to the applicable Challenge rules.

11.0 Community Partner Information

Organizations interested in becoming Community Partners may provide information such as:

• Contact name
• Organization name
• Email address
• Phone number
• Website or social-media information
• Type of organization
• Interest in supporting or promoting the Challenge
• Partnership or contribution interest, if applicable

Community Partner information may be used to:

• Respond to inquiries
• Coordinate partner participation
• Provide outreach materials
• Share campaign updates
• Recognize Community Partners publicly
• Coordinate future community-engagement opportunities related to the project

Community Partner participation does not influence finalist selection, public voting, Winner determination, or THA’s final approval process.

12.0 How We Share Information

We do not sell or rent personal information.

We may share information with:

• THA
• The Boulevard Collective team members and contractors supporting the Challenge
• Approved project partners involved in Challenge administration
• Service Providers supporting Website hosting, forms, analytics, communications, voting, email delivery, data storage, reporting, or technical administration
• Reviewers involved in submission evaluation or finalist selection
• Legal, tax, accounting, insurance, or administrative professionals where needed
• Government, regulatory, judicial, or law-enforcement authorities when required by law or legal process
• Other parties where reasonably necessary to protect rights, safety, security, or the integrity of the Challenge

Service Providers and project partners are expected to use personal information only as needed to provide authorized services or support the Website and Challenge.

Community Partners will not receive private Participant contact information merely because they are helping promote or support the Challenge.

Information may also be disclosed in connection with a lawful request, subpoena, court order, government-records request, investigation, or other legal obligation.

13.0 Third-Party Tools and Platforms

The Website and Challenge may use third-party tools and platforms to operate the campaign.

These may include:

• Webflow for website hosting and site management
• Typeform for submission forms, voting forms, or surveys
• Google Analytics or Google Tag Manager for website analytics
• Email and newsletter platforms for communications
• Social media platforms for campaign promotion
• Cloud storage or project management tools for internal administration
• Other approved tools needed to support the Challenge

These third-party services may collect, process, or store information according to their own privacy policies and terms.

We encourage you to review the privacy policies of any third-party services you interact with.

14.0 Cookies and Analytics

The Website may use cookies, pixels, analytics tags, or similar technologies to support functionality, understand Website performance, protect security, and improve campaign outreach.

These technologies may help us understand:

• How visitors find the Website
• Which pages are visited
• How users interact with buttons, links, or forms
• How many people visit the Website
• What devices or browsers are used
• Which outreach channels are most effective
• Whether Website features are working properly

You may disable or limit cookies through your browser settings. However, some Website features may not function properly if cookies are disabled.

We may use aggregated or de-identified analytics information for reporting, campaign evaluation, performance measurement, and future engagement planning.

15.0 Social Media and Public Platforms

The Challenge may be promoted through social media and other public platforms.

If you interact with Challenge content by liking, commenting, sharing, tagging, messaging, or posting publicly, your interaction may be visible to others depending on your account settings and the platform’s policies.

Social media platforms are governed by their own privacy policies and terms.

We may reshare or reference public posts related to the Challenge when appropriate, including posts connected to campaign promotion, Community Partner participation, Finalist campaigning, community engagement, or Winner announcements.

16.0 Data Retention

We may retain personal information for as long as reasonably necessary to:

• Administer the Challenge
• Verify Submissions and votes
• Contact Finalists and the Winner
• Award and document the prize
• Maintain campaign records
• Prepare reports
• Support legal, tax, accounting, archival, or administrative requirements
• Support future communications for individuals who separately opted in
• Resolve disputes
• Enforce the Official Rules, Terms & Conditions
• Protect against fraud, misuse, or security incidents

Submission materials, Finalist materials, winning-name information, campaign reports, public-facing stories, voting results, and aggregated engagement insights may be retained for long-term documentation, reporting, historical, storytelling, and public-engagement purposes.

When information is no longer reasonably necessary, we may delete it, anonymize it, aggregate it, or retain it as required by applicable law, contract, public-records obligations, archival requirements, or legitimate administrative needs.

Deletion requests may be submitted to info@thethirdbattle.org. We will make reasonable efforts to respond, subject to legal, administrative, archival, reporting, prize, tax, security, operational, or records-retention requirements.

17.0 Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

These safeguards may include:

• Limiting access to authorized individuals
• Using password-protected systems
• Applying appropriate account permissions
• Using secure third-party platforms
• Maintaining reasonable administrative procedures
• Reviewing access and data-management practices

However, no Website, online form, email system, internet transmission, or digital-storage system can be guaranteed to be completely secure.

Participants should avoid submitting sensitive personal information unless it is specifically requested for official Challenge administration.

18.0 Your Choices and Rights

You may request to:

• Access personal information you provided
• Correct inaccurate personal information
• Request deletion of certain personal information
• Opt out of future communications
• Withdraw a future-project update opt-in
• Ask questions about how your information is used or shared

Requests may be submitted to:

info@thethirdbattle.org

We may need to verify your identity before responding to a request.

Certain requests may be limited or denied where information must be retained for legal, administrative, reporting, prize, tax, archival, fraud-prevention, public-records, or operational purposes.

Where applicable, you may also have rights under New Jersey privacy law or other applicable law. Requests will be handled in accordance with applicable legal requirements.

19.0 Legal Compliance and Safety

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law
• Respond to lawful requests, subpoenas, court orders, or legal process
• Respond to an applicable public-records request
• Protect the rights, safety, security, or property of THA, The Boulevard Collective, Challenge Partners, Participants, or the public
• Investigate fraud, abuse, misconduct, or security issues
• Enforce the Official Rules, Terms & Conditions
• Protect the fairness and integrity of the Challenge

THA is a public agency subject to the New Jersey Open Public Records Act.

Records made, maintained, received, or held in connection with THA’s official business may be subject to public inspection or disclosure in accordance with applicable law.

Not all information is necessarily subject to public disclosure. Applicable exemptions, confidentiality provisions, and redaction requirements will be considered when responding to lawful requests.

We cannot guarantee that information will never be disclosed when disclosure is required by applicable law or legal process.

20.0 Links to Other Websites

The Website may contain links to third-party websites, platforms, forms, social media pages, or external resources.

We are not responsible for the privacy practices, security, content, or policies of third-party websites or platforms.

We encourage you to review the privacy policies of any third-party websites or platforms you visit.

21.0 Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• Campaign operations
• Technology
• Data practices
• Service providers
• Legal requirements
• Administrative needs

If updates are made, the revised Privacy Policy will be posted on the Website with an updated effective date.

Your continued use of the Website or participation in the Challenge after an updated Privacy Policy is posted means you acknowledge the updated policy.

Material changes affecting previously collected personal information will be handled as required by applicable law.

22.0 Contact Us

Questions, concerns, or privacy requests may be directed to:

The Third Battle Community Naming Challenge

Website: www.thethirdbattle.org

Email: info@thethirdbattle.org